Microsoft file patent for a machine learning system that would "train" itself on your playtime to work out when you'll be least annoyed by in-game ads

Uncle Microsoft's efforts to keep inventing the Torment Nexus proceed apace with a patent application for an in-game advertising system that might use machine learning to read your activities, and work out when you'll be least apoplectic about being suddenly served a giant MacDonalds pop-up.
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