秋生的游戏情报雷达
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Who’s spending money on booths at Gamescom Dev?
📰 Neil Long
👤 Neil Long
🕒 2026-08-24 20:01:55
AI 摘要 · 其他
Gamescom Dev展区呈现多公司展位布局，包括Supercell、腾讯游戏、AMD等企业，Apple在科隆Apple Store推广其2025年9月推出的Games应用。展区包含独立游戏专区、技术厂商展位及行业组织区域，如巴西游戏协会、FirstLook.gg等，展示游戏开发相关工具与服务。
Apple Games应用自2025年9月推出后首次在展会进行实体宣传，通过Apple Store橱窗贴纸形式推广，但未见大规模营销活动。
Every year take a stroll around Gamescom and ask:
who’s spending big money on flashy Gamescom booths?
So while we wait for the doors to open to consumers on Wednesday, we thought we’d also scope out the newly-renamed Gamescom Dev area too, home to the hardcore industry-facing stuff.
Formerly known as Devcom, or the Gamescom Developer Conference, it is home to a modest show floor, keynote speaker stage, VIP area and myriad more granular talks tucked away through the doors at the back, spread across a maze of conference rooms on the first and second floors of the conference centre.
As you enter the Confex area of Cologne’s Koelnmesse, where Gamescom Dev takes place, Supercell has a large branded lounge full of beanbags and people chatting (or lying down looking at their phones). And there’s a wealth of indie game pods on the left as you enter the actual show floor, an area supported by the local government.
To the right there’s the main keynote stage, then you have Tencent Games, FastSpring, ThinkingAI and Jetbrains in the first central set of stands.
Further down the central walkway there’s bug fixing firm Sentry and Noesis GUI has a very large video wall. Opposite that, there are smaller spaces for K-ID, Amber, Perforce and Photon.
On the other side of the central run of stands, Brazil’s games industry body and FirstLook.gg have the larger spots. Further down there’s Artmer, Gameskills, Diversion and Farming Simulator developer Giants.
Opposite that, along the left hand wall, there’s a run of smaller companies like Abstract, Kubee, Cologne’s own trade association, chip giant AMD, Solsta and Gamebadges.
Game engine Rive has sponsored the VIP and speaker lounge and has a booth nearby, not far from Google Cloud’s very white and clean stand plus Cygma, Cyprus’ trade association.
Elsewhere in Cologne, we also spotted the only promotion we’ve ever seen anywhere of Apple’s Games app, which
launched with zero fanfare back in September 2025
. Apple has decked out Cologne’s Apple store with window decals for the app. As we reported last week, the
tech giant has stepped up its presence a little bit
at Gamescom this year, and is hosting three talks at Gamescom Dev.
who’s spending big money on flashy Gamescom booths?
So while we wait for the doors to open to consumers on Wednesday, we thought we’d also scope out the newly-renamed Gamescom Dev area too, home to the hardcore industry-facing stuff.
Formerly known as Devcom, or the Gamescom Developer Conference, it is home to a modest show floor, keynote speaker stage, VIP area and myriad more granular talks tucked away through the doors at the back, spread across a maze of conference rooms on the first and second floors of the conference centre.
As you enter the Confex area of Cologne’s Koelnmesse, where Gamescom Dev takes place, Supercell has a large branded lounge full of beanbags and people chatting (or lying down looking at their phones). And there’s a wealth of indie game pods on the left as you enter the actual show floor, an area supported by the local government.
To the right there’s the main keynote stage, then you have Tencent Games, FastSpring, ThinkingAI and Jetbrains in the first central set of stands.
Further down the central walkway there’s bug fixing firm Sentry and Noesis GUI has a very large video wall. Opposite that, there are smaller spaces for K-ID, Amber, Perforce and Photon.
On the other side of the central run of stands, Brazil’s games industry body and FirstLook.gg have the larger spots. Further down there’s Artmer, Gameskills, Diversion and Farming Simulator developer Giants.
Opposite that, along the left hand wall, there’s a run of smaller companies like Abstract, Kubee, Cologne’s own trade association, chip giant AMD, Solsta and Gamebadges.
Game engine Rive has sponsored the VIP and speaker lounge and has a booth nearby, not far from Google Cloud’s very white and clean stand plus Cygma, Cyprus’ trade association.
Elsewhere in Cologne, we also spotted the only promotion we’ve ever seen anywhere of Apple’s Games app, which
launched with zero fanfare back in September 2025
. Apple has decked out Cologne’s Apple store with window decals for the app. As we reported last week, the
tech giant has stepped up its presence a little bit
at Gamescom this year, and is hosting three talks at Gamescom Dev.