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Bain & Co: Research shows only one in five players seek out new titles

📰 Sophie McEvoy 👤 Sophie McEvoy 🕒 2026-08-18 21:00:00

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Global gaming software revenue has grown at a compound annual rate of 3% over the past four years and is expected to continue at this pace for the next four years. But two-thirds of players prefer familiar games or sequels, and only one in five seek new titles.
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