秋生的游戏情报雷达
🌐 公网静态版：本页由本机 GameBrief 生成并发布到 Cloudflare Pages。分析、抓取、LLM 推理仍在本机完成；收藏/更新等写操作请回本机服务。
Apple reveals revised EU App Store terms and fees
📰 Neil Long
👤 Neil Long
🕒 2026-08-19 01:26:33
AI 摘要 · 其他
苹果宣布自2023年10月1日起调整欧盟应用商店条款，针对不同支付方式设置阶梯式IAP抽成比例，最高26%至最低5%。新规要求替代支付方式首次可与苹果IAP并列展示，但需满足财务稳定性、公开上市等条件，且18岁以下应用需家长授权系统。
Apple has announced a new set of EU App Store terms that include tweaked commission fees on every flavour of payment type.
Then have been designed to “resolve Apple’s disagreements with the [EU] Commission over business terms and alternative distribution,” the iPhone maker
said in a blog today.
They go into effect on October 1 and are a little less complicated than the
previous fee structure
which was widely criticised for being deliberately complex. One payment provider said that
“Apple views developers as nothing more than thieves”
The new EU terms mean that apps and games using Apple’s native IAPs will be subject to a 26% commission.
Games using alternative payment processing must give Apple a 20% cut of IAPs, while games that link out of the app to complete purchases get slapped with a 15% fee. For apps and games downloaded through alternative app marketplaces or the web, Apple charges a 5% commission.
Smaller developers using the native IAP system, which Apple says is the vast majority, will be subject to a 15% commission. Studios enrolled in certain small business and video programs plus those using alternative payments and stores will see fees drop to 10%.
Alternative payments can also now be displayed alongside Apple’s own IAPs for the first time in the EU, though this is “subject to presentation requirements designed to give users a consistent, transparent experience,” says Apple.
There’s also a new set of hurdles to clear for alternative app stores, which must meet a “financial stability bar”, be a publicly traded company or owned by one, have VC funding from an established firm and have completed an audit by a licensed accountant. Government entities, educational
institutions and nonprofits are also allowed.
Every app to be distributed through an alternative App Store must also be notarized by Apple, which is a “baseline review focused on basic functionality and protection from serious threats,” the company said.
Apps and games in the Kids category and those for under 13s will not be allowed to carry alternative payments or link-outs for safety reasons, said Apple. And any app or game for under 18s will now have a parental gating and approval system as well.
There’s further rules and regulations on
Apple’s official support page
.
Then have been designed to “resolve Apple’s disagreements with the [EU] Commission over business terms and alternative distribution,” the iPhone maker
said in a blog today.
They go into effect on October 1 and are a little less complicated than the
previous fee structure
which was widely criticised for being deliberately complex. One payment provider said that
“Apple views developers as nothing more than thieves”
The new EU terms mean that apps and games using Apple’s native IAPs will be subject to a 26% commission.
Games using alternative payment processing must give Apple a 20% cut of IAPs, while games that link out of the app to complete purchases get slapped with a 15% fee. For apps and games downloaded through alternative app marketplaces or the web, Apple charges a 5% commission.
Smaller developers using the native IAP system, which Apple says is the vast majority, will be subject to a 15% commission. Studios enrolled in certain small business and video programs plus those using alternative payments and stores will see fees drop to 10%.
Alternative payments can also now be displayed alongside Apple’s own IAPs for the first time in the EU, though this is “subject to presentation requirements designed to give users a consistent, transparent experience,” says Apple.
There’s also a new set of hurdles to clear for alternative app stores, which must meet a “financial stability bar”, be a publicly traded company or owned by one, have VC funding from an established firm and have completed an audit by a licensed accountant. Government entities, educational
institutions and nonprofits are also allowed.
Every app to be distributed through an alternative App Store must also be notarized by Apple, which is a “baseline review focused on basic functionality and protection from serious threats,” the company said.
Apps and games in the Kids category and those for under 13s will not be allowed to carry alternative payments or link-outs for safety reasons, said Apple. And any app or game for under 18s will now have a parental gating and approval system as well.
There’s further rules and regulations on
Apple’s official support page
.