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Strauss Zelnick: Netflix debut is merely "one of the hors d'oeuvres" for full GTA 6 launch; pre-order numbers are "unprecedented and astonishing"

📰 Jon Hicks 👤 Jon Hicks 🕒 2026-08-08 00:26:16
AI 摘要 · 其他
Take-Two CEO Strauss Zelnick称GTA 6的Netflix首映是营销活动的'开胃菜',后续还有主菜和甜点,预售数据被描述为'空前且惊人'。
该声明出现在公司发布2027年Q1财报后的电话会议中,涉及游戏营销策略的阶段性规划。
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Take-Two CEO Strauss Zelnick tells
GamesIndustry.biz
that the forthcoming Netflix gameplay premiere of GTA 6, which will
air on August 27th
, is merely "one of the hors d'oeuvres," for the game's marketing campaign. "There's appetizers, main course and dessert to follow," he says, in a call following the release of the company's
results for Q1 2027
and
subsequent Q&A with analysts
.
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