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China is not a translated market: How global game publishers can prepare for growth

📰 Latest Updates | PocketGamer.biz 👤 — 🕒 2026-08-03 21:00:00
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文章标题指出中国并非翻译市场,全球移动游戏厂商需在媒体预算部署前做好增长准备。
原文提到Kash Ismail(Ann9 | MStars.ai)建议出版商建立测试、学习和扩展的基础。
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China offers massive potential for global mobile games, but sustainable growth starts long before the media budget is deployed. Kash Ismail of Ann9 | MStars.ai outlines how publishers can lay the foundations to test, learn and scale with control.
When global publishers look at China, the first thing that catches their eye is scale. But scale isn't the hard part - readiness is.  ... [
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