秋生的游戏情报雷达
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Roblox revenue rises 36% Y/Y, but young North Americans see falling per-hour monetisation
📰 Latest Updates | PocketGamer.biz
👤 —
🕒 2026-08-03 23:21:00
AI 摘要 · 其他
Roblox在2026年第二季度实现收入同比增长36%，用户参与时间达290亿小时，同比增长5%，DAUs达1.23亿，同比增长10%。但北美年轻用户群体的每小时收入出现下降趋势。收入增长数据对游戏平台商业化策略有参考价值，但北美年轻用户收入下降的具体原因需更多数据验证，暂无法直接关联到买量或IAA策略。
Major growth continues at Roblox with hours engaged, average DAUs, average MUPs and revenue all on the rise in Q2 2026.
The platform saw 29 billion hours of engagement, up 5% year-over-year, with DAUs up 10% to 123 million. Average MUPs saw an even greater increase, up 15% to 27m during the quarter. ... [
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The platform saw 29 billion hours of engagement, up 5% year-over-year, with DAUs up 10% to 123 million. Average MUPs saw an even greater increase, up 15% to 27m during the quarter. ... [
MORE
]