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Apple hits back at UK regulator’s attempt to open up the App Store
📰 Vikki Blake
👤 Vikki Blake
🕒 2026-07-30 22:33:41
AI 摘要 · 其他
苹果公司反对英国CMA提议允许开发者引导用户至App Store外支付渠道，称该政策属于价格监管且会限制其收费权。2025年App Store在英国营收达465亿英镑，佣金率低于3.5%。目前英国开发者无法官方引导外部支付，但CMA提案要求若允许外部支付，需确保费用公平且低于App Store佣金。CMA称其设定的是公平原则而非价格管控。
Apple has objected to proposed UK rules that would allow developers to direct users to payment options outside the App Store.
As reported by
Reuters
, the megacorp has told the UK’s Competition and Markets Authority (CMA) that the plan amounts to price regulation and would be “highly intrusive.”
Currently, unlike in the US and EU, UK developers can’t officially steer customers to external payment links at all, though many have found ways around this.
Under the CMA’s proposal, however, developers could direct users to their own stores and websites and any resulting “steering fee” would be required to be fair, reasonable, and below current App Store commission rates, with savings expected to accrue to developers or consumers.
Apple disputes that there’s evidence this would lower prices and notes that the App Store generated £46.5bn in UK billings in 2025, with commissions under 3.5% of that total.
The CMA rejects Apple’s accusation of price regulation, saying it’s setting fairness principles rather than fixing prices. A final decision is still pending, following the consultation’s July close.
Apple said in its submission to the consultation that if the proposals go ahead “the CMA would not only regulate Apple’s prices, but also restrict the products and services for which Apple can charge a commission.”
Gene Burrus of the Coalition for App Fairness told Reuters that Apple’s argument overlooks the barriers developers face in the app ecosystem today. “Apple is using its position as the dominant platform gatekeeper to give itself unfair and unwarranted competitive advantages,” he said.
As reported by
Reuters
, the megacorp has told the UK’s Competition and Markets Authority (CMA) that the plan amounts to price regulation and would be “highly intrusive.”
Currently, unlike in the US and EU, UK developers can’t officially steer customers to external payment links at all, though many have found ways around this.
Under the CMA’s proposal, however, developers could direct users to their own stores and websites and any resulting “steering fee” would be required to be fair, reasonable, and below current App Store commission rates, with savings expected to accrue to developers or consumers.
Apple disputes that there’s evidence this would lower prices and notes that the App Store generated £46.5bn in UK billings in 2025, with commissions under 3.5% of that total.
The CMA rejects Apple’s accusation of price regulation, saying it’s setting fairness principles rather than fixing prices. A final decision is still pending, following the consultation’s July close.
Apple said in its submission to the consultation that if the proposals go ahead “the CMA would not only regulate Apple’s prices, but also restrict the products and services for which Apple can charge a commission.”
Gene Burrus of the Coalition for App Fairness told Reuters that Apple’s argument overlooks the barriers developers face in the app ecosystem today. “Apple is using its position as the dominant platform gatekeeper to give itself unfair and unwarranted competitive advantages,” he said.