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Mobile IAP revenue dipped 2% while ad spend climbed in H1 2026

📰 Latest Updates | PocketGamer.biz 👤 — 🕒 2026-07-30 22:28:00

AI 摘要 · 其他

2026年上半年全球移动应用内购买收入达400亿美元，同比下降2%；同期应用下载量下降12%至240亿次

Mobile in-app purchase revenue totalled $40 billion worldwide during the first half of 2026, down 2% year-over-year.
It was a smaller decline than was seen in downloads, down 12% to 24bn. ... [
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