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Rovio's Anastasiya Kara on how live ops took over mobile's biggest games

📰 Latest Updates | PocketGamer.biz 👤 — 🕒 2026-07-24 22:57:00

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Rovio产品负责人Anastasiya Kara在Pocket Gamer Connects Barcelona透露，Candy Crush从2013年几乎无伴随活动，现已同时运营至少10个Live Ops
Kara将Live Ops定义为包含限时活动、优惠、内容更新和留存策略的组合，但未披露具体执行机制或效果数据

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In 2013, Candy Crush had almost nothing running alongside its levels. Today it has at least 10 live ops on the go at once. That shift was the subject of a session from Anastasiya Kara, lead product manager at Rovio, at Pocket Gamer Connects Barcelona.
Kara's definition came with a disclaimer, "this is me trying to be poetic", before landing on live ops as "an orchestra of time-limited events, offers, content updates and retention strategies". ... [
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