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PubMatic and Zynga partner to expand advertiser access to premium mobile games audiences

📰 Latest Updates | PocketGamer.biz 👤 — 🕒 2026-07-10 17:42:00

AI 摘要 · 其他

PubMatic与Zynga宣布合作，让广告商直接接触Zynga的优质移动游戏受众
合作包含代理广告、沉浸式电商创意等新购买方式，但未披露具体实施细节

Mobile ad tech firm PubMatic and developer Zynga have announced a partnership to give advertisers direct access to Zynga's premium mobile gaming audiences.
Both companies aim to give advertisers new buying pathways like agentic advertising, immersive commerce-enabled creative, and more efficient media buying solutions. ... [
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