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Meta quietly soft launches Pocket, its take on an AI-powered ‘TikTok for games’
📰 Vikki Blake
👤 Vikki Blake
🕒 2026-07-07 23:02:30
AI 摘要 · 其他
Meta通过收购Gizmo推出AI驱动的互动应用Pocket，允许用户生成短互动游戏并分享。该应用在巴西软启动，目前Play Store评分4.9，拥有70万次安装记录，其中55%来自美国。Pocket基于AI提示生成交互式'gizmos'，类似TikTok的短视频模式，但专注于游戏内容。Meta于2026年3月收购Gizmo团队，该应用此前已积累大量用户基础。
Meta has launched a new app called
Pocket
that allows users to generate and share short-form interactive apps and games using AI prompts.
The software – acquired via
Meta’s acquisition of Gizmo
earlier this year and sharing many of the same features – is a TikTok-like app that lets users create brief ‘experiences’ using text, photos, touch, and sound via AI prompts, generating an interactive feed of ‘gizmos.’
Mobile developer Alessandro Paluzzi noticed that the app, which has not been formally announced, launched last week and shared screenshots of its
Play Store page
.
According to
AppMagic
, Pocket appears to have been soft-launched in Brazil, even though
the original Gizmo app is still available to download.
It currently boasts a 4.9 score out of 13,000+ user ratings.
Meta hired the team behind Gizmo
back in March 2026, although details of the deal were not disclosed. According to a 2025 SEC filing reported by
Business Insider,
the New York-based startup raised about $5.48m from investors. Over its lifetime across Apple and Google stores, the Gizmo app generated almost 700,000 lifetime installs, 55 per cent of which were in the US.
As we’ve reported before, there have been several attempts at a ‘TikTok for games’, including from
Supercell-backed HypeHype,
US startup
Smirk
and more recently
Minit
.
TikTok itself briefly flirted with
playable, in-feed games
in 2023, but not long afterwards the company
told us
that it was a test that has since been halted.
that allows users to generate and share short-form interactive apps and games using AI prompts.
The software – acquired via
Meta’s acquisition of Gizmo
earlier this year and sharing many of the same features – is a TikTok-like app that lets users create brief ‘experiences’ using text, photos, touch, and sound via AI prompts, generating an interactive feed of ‘gizmos.’
Mobile developer Alessandro Paluzzi noticed that the app, which has not been formally announced, launched last week and shared screenshots of its
Play Store page
.
According to
AppMagic
, Pocket appears to have been soft-launched in Brazil, even though
the original Gizmo app is still available to download.
It currently boasts a 4.9 score out of 13,000+ user ratings.
Meta hired the team behind Gizmo
back in March 2026, although details of the deal were not disclosed. According to a 2025 SEC filing reported by
Business Insider,
the New York-based startup raised about $5.48m from investors. Over its lifetime across Apple and Google stores, the Gizmo app generated almost 700,000 lifetime installs, 55 per cent of which were in the US.
As we’ve reported before, there have been several attempts at a ‘TikTok for games’, including from
Supercell-backed HypeHype,
US startup
Smirk
and more recently
Minit
.
TikTok itself briefly flirted with
playable, in-feed games
in 2023, but not long afterwards the company
told us
that it was a test that has since been halted.