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The key numbers on China's booming Mini-Games market

📰 Latest Updates | PocketGamer.biz 👤 — 🕒 2026-07-07 22:35:00
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微信小程序月活用户达1.43亿(2026年3月),QuestMobile数据显示微信小游戏月活用户达9.73亿,同比增长5.8%
报告由Meridian Play和Outfit7母公司Jinke联合发布,聚焦中国微信小游戏市场及更广泛的小游戏行业
原文信息有限,暂无更多关于商业化模式或买量策略的具体启示
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You might have heard of Mini-Games - the instantly playable games available to play directly in an app without a download. In China, they are a fast-growing part of the games market.Super app WeChat is the key driver. As of March 2026, WeChat welcomed 1.43 billion monthly active users - and a key chunk of that user base is located in China.To get you the details on the key numbers and opportunities for WeChat Mini-Games, and the wider Mini-Games market, Meridian Play and Outfit7 parent company Jinke have compiled the China WeChat Mini-Games Industry Report 2026 - which we can share with you, PocketGamer.biz readers.According to QuestMobile data, in March 2026, Mini-Programs attracted 1.021bn monthly active users, with WeChat Mini-Programs accounting for 973 million - a 5.8% increase year-over-year. ... [
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