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Google, Unity, Meta and Moloco partner to invest $1bn in AppsFlyer
📰 Neil Long
👤 Neil Long
🕒 2026-06-23 02:01:44
AI 摘要 · 其他
AppsFlyer宣布获得Google、Unity、Meta和Moloco的10亿美元投资，公司估值升至27亿美元。投资方强调非控制性股权，承诺保持广告测量的独立性与中立性。此次融资采用少数股权结构，投资者无优先权，客户可自主选择数据共享对象。AppsFlyer计划加速AI广告测量创新，推动跨平台归因技术发展。
AppsFlyer has raised over $1bn from Google, Unity, Meta and Moloco.
The ad measurement firm’s announcement confirmed that the funding from the four companies would be “minority, non-controlling, and non-exclusive,” and that “investors will not be entitled to preferential treatment in relation to AppsFlyer’s APIs, measurement signals, attribution logic, or commercial terms.”
Separately,
Axios reported
that the total raised from Google, Unity, Meta and Moloco was over $1bn, bringing AppsFlyer’s post-money valuation to a $2.7bn. Further partners may be invited to invest in subsequent rounds of funding under the same terms, said AppsFlyer.
Customers will continue to control which partners they work with and what data they share with each of them, said AppsFlyer. “All investors intend to continue working with their measurement providers, as well as AppsFlyer, in an ongoing commitment to the principle that measurement must remain independent and neutral,” said the company.
“With this backing, AppsFlyer will accelerate innovation in AI-powered ad measurement, advance cross-platform attribution, and continue building a measurement foundation which supports autonomous marketing and agentic workflows,” the company added.
“As AI continues to expand opportunities in advertising, the accuracy and richness of measurement matter more than ever. Reliable signals across platforms and channels help advertisers, developers, and publishers make smarter decisions, drive performance, and grow responsibly – while keeping trust at the center of the ecosystem.”
The ad measurement firm’s announcement confirmed that the funding from the four companies would be “minority, non-controlling, and non-exclusive,” and that “investors will not be entitled to preferential treatment in relation to AppsFlyer’s APIs, measurement signals, attribution logic, or commercial terms.”
Separately,
Axios reported
that the total raised from Google, Unity, Meta and Moloco was over $1bn, bringing AppsFlyer’s post-money valuation to a $2.7bn. Further partners may be invited to invest in subsequent rounds of funding under the same terms, said AppsFlyer.
Customers will continue to control which partners they work with and what data they share with each of them, said AppsFlyer. “All investors intend to continue working with their measurement providers, as well as AppsFlyer, in an ongoing commitment to the principle that measurement must remain independent and neutral,” said the company.
“With this backing, AppsFlyer will accelerate innovation in AI-powered ad measurement, advance cross-platform attribution, and continue building a measurement foundation which supports autonomous marketing and agentic workflows,” the company added.
“As AI continues to expand opportunities in advertising, the accuracy and richness of measurement matter more than ever. Reliable signals across platforms and channels help advertisers, developers, and publishers make smarter decisions, drive performance, and grow responsibly – while keeping trust at the center of the ecosystem.”