The soft launch games you need to know about from Playrix, Century, Zynga and more

Take a peek at the games in testing from mobile’s biggest developers.
For ease of use, this list is
sorted by publisher, and then listed alphabetically
. All details are subject to change. This article is updated as games drop in and out every other week.
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Bit Odd
Field Day
This is the debut game from Bit Odd, a Finnish studio formed by several senior members of the Clash of Clans and Clash Royale teams at Supercell. It’s a mix of MOBA and extraction shooter and is currently available in early access in Canada, Indonesia, Malaysia and the Philippines, with more regions to follow soon.
Blizzard
Overwatch Rush
This is a top-down, mobile exclusive hero shooter set in the Overwatch universe that’s in early development. Blizzard says it’ll be announcing testing in selected countries soon, but Appmagic says the iOS edition of the game has already registered over 10k downloads in the Philippines.
Century Games
Just Desserts
Appmagic
says this new merge narrative game from the Whiteout Survival maker has soft launched on Android in Australia, Canada, the Philippines and the UK.
Family Farm Merge
Family Farm Merge
is exactly what it says on the tin, blending merge gameplay with the warmth and charm of a rustic farming life, bringing colour and life back to an entire valley. It seems to be in early testing and is picking up a small number of downloads in the UK, France, Canada and Germany.
EA
Plants vs. Zombies 3: Evolved
PopCap has launched PvZ 3 in Philippines, UK, Malaysia and Singapore, with EA promising news soon on a larger rollout.
Fingersoft
Hill Climb Racing 3
The latest entry in the physics-driven racing series introduces real-time multiplayer for the first time. It has soft launched on Google Play in the UK, Norway, Sweden, and Finland.
Garena
Garena Free City
The Free Fire maker appears to be gearing up to launch a GTA-like game. It first soft launched on Android in Argentina only, according to
Appmagic,
but it is now registering downloads in Philippines, Algeria, Egypt and other smaller markets.
Hoyoverse
Petit Planet
Genshin Impact and Honkai: Star Rail maker Mihoyo has opened pre-registration for this cosy life sim, after several rounds of beta tests. There’s no firm release date as yet.
King
Minecraft Blast
King and Mojang soft launched a new puzzler,
Minecraft Blast
, in Malaysia and Canada on iOS only, but it now appears to have been removed. An FAQ posted on Minecraft.net about the game says it is “extremely early days“ for the project.
Level Infinite/Tencent
Monster Hunter Outlanders (Capcom/Tencent)
Beta testing is ongoing for this Capcom-Tencent collab, with a full worldwide release expected at some point this year.
Pool City – 8 Ball
Appmagic
says this new 8 Ball Pool rival is now in soft launch on Google Play in Australia, Canada, China, Indonesia, Mexico and the Philippines. The iOS version is available in Indonesia and the Philippines too.
Limit Break
Puzzle Panic
This is the debut mobile game from former Machine Zone boss Gabe Leydon’s latest company, Limit Break. A limited test of this 3D arcade puzzle game is now available on iOS in Singapore, New Zealand and Australia.
Miniclip
Hoverboard Party (Boom 808)
This appears to be a test version of a Subway Surfers-themed party game. Listed minigames include Cage Football, Crossy Rails, Hoverboard Mayhem and Snowball Fight,
gamingonphone reports
. It’s soft launched on Android and iOS in the UK, Italy and Portugal.
Pure Crime: Gangster Shooting
Miniclip’s Derby studio appears to be taking on GTA with this new open world crime game. It seems to be in testing in the UK and Philippines on iOS and Android.
Paint Brawl
This Splatoon-like arena shooter has been recently rebranded to include the cast of Sybo’s Subway Surfers games. It’s currently picking up downloads in the UK and Philippines.
Rival Nations
This multiplayer war game has soft launched on Android in Hungary, Poland, Romania, Serbia and France, according to
Appmagic
.
Moon Active
Family Bay
This appears to be a follow-up to Family Island, the builder/farming game from Melsoft, which is owned by Moon Active. It appears to be set for soft launch in India, Kazakstan and Poland on Android.
Hole Stars: Puzzle Game
This is a take on Voodoo’s Hole.io which has soft launched on iOS in India, Philippines, USA, UK, Turkiye and more, according to
Appmagic
.
Jelly Busters
This action puzzler mixes pixel art and…skateboarding jelly cubes. It’s picking up downloads on iOS and Android in Germany, UK, US, Turkiye, India, Israel, Philippines and more.
Reality Bay
Reality Bay is a merge 2 game that puts players in the director’s chair on a film set, and it has soft launched on Google Play in India, Brazil, UK and several other markets, according to
Appmagic
.
Yarn It
Appmagic
says this one’s only available in Israel on Google Play. It looks very similar to Jelly Busters, which is heavily inspired by Pixel Flow.
Playrix
Aqua Match
Playrix takes its match 3 formula underwater. Aqua Match is currently available in 12 markets on both iOS and Android.
Austin’s Odyssey
This was first launched under Playrix’s test account, Max Go, and is currently out on Google Play only in Australia, Canada, India and the United States, according to Appmagic. It’s another ‘scapes game, but more focused on the series’ comedy butler, Austin.
FamilyScapes
This is a ‘scapes game that leans into a family drama type narrative. It appears to be in soft launch on Android only in the US, Canada, Australia, Indonesia and India.
Match Around
Appmagic says this new combo of match 3 and merge 2 mechanics is generating downloads in India and Indonesia, and is also set up for soft launch in Australia, Canada and the US. It’s Google Play only for now.
Questbound
Here’s something a bit different from Playrix, a squad battler with a fantasy theme. Appmagic says it is currently live in Australia, Canada, India, Indonesia and the US on Android only.
Roomscapes
This one is Google Play only, and is picking up a small number of downloads in India, US, Indonesia, Canada, Australia and other smaller markets.
PlayStation Mobile
Ratchet & Clank: Ranger Rumble
This multiplayer platformer arena shooter is now playable in France, developer Oh BiBi has confirmed.
Appmagic
says it’s also live in Denmark, Finland, Indonesia, Norway, Sweden and the Philippines.
Sega/Rovio
Angry Birds Match World
As first spotted by
pocketgamer.biz
, Rovio is turning its hand to match 3 with its latest Angry Birds soft launch. It’s only available on iOS and is pickig up downloads in the Philippines, UK, Australia, Canada and Finland.
Angry Birds Rush
This one appears to be in early testing on iOS and Android in the US, according to
Appmagic
. It’s a ‘luck battle’ game being made in collaboration with French developer OhBiBi.
Bloom City Match
The Angry Birds maker has released this puzzle-and-decorate game in Canada, Denmark, Finland, Poland, Spain, Sweden, Czech Republic and the UK for both iOS and Android.
Sonic Blitz
Players in Brazil and Philippines have been downloading this character-collecting battler on iOS and Android. Sonic Blitz’s previous incarnation appeared to be more of a card-battler, but this updated version seems to dial that back a bit.
Supercell
Boat Game
This third person looter-shooter appears to be approaching soft launch on Google Play. It is poised for release in 29 markets, mainly in Europe, but also in the US, Canada and Puerto Rico,
Appmagic says
.
Hay Day Match (Playabit)
As we revealed back in March, Supercell’s debut Hay Day is getting (another) spin off called
Hay Day Match
. And it’s being developed by Playabit, a UK studio formed by several former Peak execs. Appmagic says it was registering downloads in India, Indonesia and the Philippines, but has since been pulled from the app stores.
Project Rise
Supercell rebooted Clash Heroes
as Project Rise
in June 2024, describing it as a “social action RPG roguelite”. It has been a few limited Betas since but there’s still no word on a global launch.
Take-Two/Zynga
Borderlands Mobile (NaturalMotion)
Gearbox’s looter shooter series briefly made a cameo on iOS in the US only recently. It has since been removed from sale, according to Appmagic, but is still believed to be in active development at UK studio NaturalMotion.
CSR 3 (NaturalMotion)
Zynga and NaturalMotion is testing the next CSR game in France, Malaysia, South Africa, Indonesia and Italy on iOS and Android.
Defend the Castle (Small Giant)
This card collecting tower defence game has soft launched in the Philippines on Google Play, according to
Appmagic
.
FruitFall! (Gram)
This Suika Game-inspired puzzler is in soft launch on iOS and Android in the UK.
Sort Factory (Rollic)
Rollic appears to be working on a follow-up to Match Factory, inspired by Pixel Flow. It has been in and out of soft launch since December 2025 but seems to have returned and is picking up a small number of downloads in Netherlands, Finland, Peru, Ireland and several other test markets.
Spin Siege (Rollic)
This Vampire Survivors-like game appears to be generating a small number of downloads on both iOS and Android in markets like the US, Russia, Turkiye, Italy, France and elsewhere.
Top Goal: Soccer Champion (Nordeus)
This new PvP online football title from the maker of Top Eleven is in soft launch in 12 markets, including Canada, Malaysia, Argentina, Mexico, Italy and Colombia on iOS and Android.
UFC: KO (Rollic)
This looks like a management sim set in the world of UFC where you create and train a fighter to get them to the top. Appmagic says UFC Go is registering downloads in the US, Turkiye, India, Germany, UAE, Australia and several other smaller markets.