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Unpacking the Tetris licensing playbook with Maya Rogers

📰 Latest Updates | PocketGamer.biz 👤 — 🕒 2026-06-18 22:00:00

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Tetris公司CEO Maya Rogers在Pocket Gamer Connects Barcelona活动上，与PocketGamer.biz内容总监讨论了Tetris如何通过IP授权扩展至游戏、影视、玩具和服饰领域。
核心策略聚焦于选择合适合作伙伴、制定合理交易条款及严格保护IP资产。
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Speaking with PocketGamer.biz head of content Craig Chapple at Pocket Gamer Connects Barcelona, Maya Rogers, CEO and president of The Tetris Company, set out how the game became a lifestyle brand spanning games, film, toys and apparel.
Her focus: the right partners, the right deals and guarding the IP. ... [
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