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Many live service games are just an MMO subscription "hidden inside of a neat 'optional' package", argue Guild Wars 3 devs in a post about the new game's monetisation

📰 Edwin Evans-Thirlwell 👤 Edwin Evans-Thirlwell 🕒 2026-06-17 20:10:39
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Guild Wars 3开发商ArenaNet指出,许多直播服务游戏的‘可选’变现模式实质上是隐藏的订阅制,与传统MMO商业模式相似,这种模式通过‘可选’包装掩盖实际的持续付费需求。
文章指出,自Guild Wars 1(2005)和Guild Wars 2(2012)发布以来,MMO行业经历了重大变化,包括商业模式的演变,直播服务逐渐融入MMO,导致‘可选’变现模式实质上成为订阅制。
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Guild Wars
3 developers ArenaNet have published a Hot Take of sorts about the MMORPG genre, while explaining in broad strokes how their forthcoming "modern evolution" will differ from Guild Wars 1, released in 2005, and
Guild Wars 2
, released in 2012.
As they note, MMOs and gaming at large have changed enormously over the course of the series. Entire business models, storage formats, and subsets of bikini armour have come and gone. In particular, the developers offer some thoughts about how the MMO genre at large has bled into the concept of live service, making the case that a lot of notionally "optional" live service game monetisation consists of talking around the fact that you're effectively demanding a subscription.
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