秋生的游戏情报雷达
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EA, the big brains behind The Sims 2 H&M Fashion Stuff, announce they're "transforming how brands connect with audiences" – with in-game billboards
📰 Julian Benson
👤 Julian Benson
🕒 2026-06-16 20:02:00
AI 摘要 · 其他
EA宣布在《The Sims 2 H&M Fashion Stuff》中推出广告平台，允许品牌付费在游戏内广告位投放内容该广告平台通过游戏内广告牌形式实现商业化，但未披露具体广告位数量、投放价格或合作品牌案例
In the time-old tradition of marketing, EA have announced something ancient as though it's just been thought up by the boffins in the advertising lab. Their big new moneymaking wheeze to squeeze every last penny out of their games: billboards.
In
a press release
that stretches into essay-length territory, EA sing the praises of their new ad platform, which is "transforming how brands connect with audiences". Companies looking to hock their wares can now pay EA to plaster themselves over any and all in-game advertising slots.
Read more
In
a press release
that stretches into essay-length territory, EA sing the praises of their new ad platform, which is "transforming how brands connect with audiences". Companies looking to hock their wares can now pay EA to plaster themselves over any and all in-game advertising slots.
Read more