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EA rolls out Advertising platform to let companies market "directly into gameplay"

📰 Alex Forbes-Calvin 👤 Alex Forbes-Calvin 🕒 2026-06-15 19:18:51

AI 摘要 · 其他

美国游戏巨头EA推出EA Advertising平台，允许品牌方直接通过游戏进行营销
该平台由EA主导开发，面向品牌广告主开放游戏内营销接口

US publishing giant Electronic Arts is launching EA Advertising, a new platform that allows brands to market directly to consumers via gameplay.
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