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EA launches advertising platform for in-game brand integrations

📰 Latest Updates | PocketGamer.biz 👤 — 🕒 2026-06-15 22:40:00

AI 摘要 · 其他

EA推出EA Advertising平台，允许品牌通过体育场标志、记分牌等动态植入方式融入游戏玩法
该平台提供定制内容和品牌虚拟物品等植入形式，但未披露具体合作品牌或投放数据

Electronic Arts has launched EA Advertising, a new platform designed to help brands connect with players across its portfolio of games.
The company said EA Advertising will allow brands to integrate directly into gameplay through dynamic placements such as stadium signage, scoreboards, broadcast overlays, custom content, and branded vanity items. ... [
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