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Asha Sharma faces tough decisions with limited room for manoeuvre | Opinion
📰 Rob Fahey
👤 Rob Fahey
🕒 2026-06-12 23:53:54
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The general consensus on Asha Sharma's first 100 days as Xbox CEO has been largely positive. She has certainly confounded the fears of early detractors who took one look at her
background in the company's Core AI division
and decried her appointment to Xbox as a death knell. The primary fear seemed to be that she would turn Microsoft's gaming division into another trojan horse for getting Copilot onto everyone's devices; instead, last month she announced the
cancellation of the Copilot project
for consoles that had started before she arrived.
Read more
background in the company's Core AI division
and decried her appointment to Xbox as a death knell. The primary fear seemed to be that she would turn Microsoft's gaming division into another trojan horse for getting Copilot onto everyone's devices; instead, last month she announced the
cancellation of the Copilot project
for consoles that had started before she arrived.
Read more