From mobile to PC: The friction of UA translation

As the mobile games market faces rising user acquisition costs and shifting privacy regulations, an increasing number of developers are porting their titles to PC and Steam. However, translating a mobile-first marketing strategy to the PC ecosystem is rarely a simple plug-and-play process.
To explore the critical differences between these two worlds, we sat down with Pierre Olivier, the Head of Media Buying at PWN Games, to discuss why traditional mobile tactics can decimate PC return on ad spend (ROAS), how to navigate the technical limitations of PC attribution and how studios can scale their player base efficiently without speculative budgets. ... [
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