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Revealed: Mobile publishers share their record D2C sales
📰 Latest Updates | PocketGamer.biz
👤 —
🕒 2026-06-08 22:40:00
AI 摘要 · 其他
Playtika 2026年Q1 D2C收入环比增长16.7%，同比增长62.8%，占总销售额39.2%，年度营收目标接近12亿美元文章引用公开财报数据，未提及具体游戏产品或广告投放策略，仅展示公司整体营收结构变化
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The latest direct-to-consumer numbers are out. As we’ve been doing in previous quarters, here we round up the results with real figures from the top public mobile games companies for January to March 2026. So let’s take a look.Playtika had another “record breaking” quarter in Q1 for direct-to-consumer as revenue rose 16.7% from the previous quarter and up 62.8% year-over-year. D2C accounted for 39.2% of sales during the quarter, while the company claims it has grown close to a $1.2bn annual run-rate through its own platform.Overall revenue for the company rose 9.7% sequentially and 5.5% Y/Y to $744.7m.“When you own the transaction, you improve unit economics and gain more direct tools to engage and serve players over time, which supports durability,” said Playtika CEO Robert Antokol. “Every quarter, this becomes more central to how we operate.” ... [
MORE
]
The latest direct-to-consumer numbers are out. As we’ve been doing in previous quarters, here we round up the results with real figures from the top public mobile games companies for January to March 2026. So let’s take a look.Playtika had another “record breaking” quarter in Q1 for direct-to-consumer as revenue rose 16.7% from the previous quarter and up 62.8% year-over-year. D2C accounted for 39.2% of sales during the quarter, while the company claims it has grown close to a $1.2bn annual run-rate through its own platform.Overall revenue for the company rose 9.7% sequentially and 5.5% Y/Y to $744.7m.“When you own the transaction, you improve unit economics and gain more direct tools to engage and serve players over time, which supports durability,” said Playtika CEO Robert Antokol. “Every quarter, this becomes more central to how we operate.” ... [
MORE
]