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Mattel’s debut firstparty game is Masters of the Universe tie-in Skeletor: Until Next Time
📰 Neil Long
👤 Neil Long
🕒 2026-06-02 23:03:42
AI 摘要 · 其他
Mattel Game Studios推出首款自研游戏《Skeletor: Until Next Time》，该游戏为《Masters of the Universe》电影联动作品，采用Subway Surfers风格的lane runner玩法，现已登陆iOS和Android平台。Mattel通过收购NetEase持有的Mattel163合资公司50%股权（1.59亿美元），强化移动游戏布局。此前该公司旗下四款IP游戏累计下载量超5.5亿次，月活用户达2000万。
Mattel首次自研游戏的发布标志着其从IP授权转向自主开发的战略转型，但未披露具体商业化数据（如收入、用户付费等），需进一步观察市场表现。
New label Mattel Game Studios’ first launch is Skeletor: Until Next Time, a tie-in with the Masters of the Universe film hitting cinemas on June 5.
It’s Subway Surfers-style lane runner that’s out now on iOS and Android. It was developed by Mattel Game Studios in partnership with outsourcing and codevelopment firm Amber.
Mattel has previously licensed out its many IPs to other game developers and publishers, but Skeletor: Until Next Time is the first-self published title from Mattel Game Studios. It is the first of two games Mattel Games Studios expects to release this year. The company has not announced the other title.
Earlier this year it partnered with Canadian studio Uken to launch 3D match puzzler
Mattel Match
, featuring brands including Barbie, Hot Wheels, Uno and more.
The toy giant has been upping its presence in mobile games in the last few years, and most recently
bought NetEase’s 50% of joint venture Mattel163 for $159m
.
Alongside NetEase, Mattel163 had released four games based on Mattel IP: Uno!, Uno Wonder, Phase 10, and Skip Bo. Those games had 20m monthly active users and had racked up over 550m downloads worldwide as of February 2026, according to the company.
In February, chairman and CEO of Mattel Ynon Kreiz said at the time: “Our portfolio of iconic brands lends itself perfectly to the digital world and the acquisition will strengthen our position and accelerate our presence in a large, high-growth market.”
It’s Subway Surfers-style lane runner that’s out now on iOS and Android. It was developed by Mattel Game Studios in partnership with outsourcing and codevelopment firm Amber.
Mattel has previously licensed out its many IPs to other game developers and publishers, but Skeletor: Until Next Time is the first-self published title from Mattel Game Studios. It is the first of two games Mattel Games Studios expects to release this year. The company has not announced the other title.
Earlier this year it partnered with Canadian studio Uken to launch 3D match puzzler
Mattel Match
, featuring brands including Barbie, Hot Wheels, Uno and more.
The toy giant has been upping its presence in mobile games in the last few years, and most recently
bought NetEase’s 50% of joint venture Mattel163 for $159m
.
Alongside NetEase, Mattel163 had released four games based on Mattel IP: Uno!, Uno Wonder, Phase 10, and Skip Bo. Those games had 20m monthly active users and had racked up over 550m downloads worldwide as of February 2026, according to the company.
In February, chairman and CEO of Mattel Ynon Kreiz said at the time: “Our portfolio of iconic brands lends itself perfectly to the digital world and the acquisition will strengthen our position and accelerate our presence in a large, high-growth market.”