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Block Blast has disappeared from Google’s Play Store
📰 Neil Long
👤 Neil Long
🕒 2026-05-29 03:22:08
AI 摘要 · 其他
Block Blast从Google Play Store消失但iOS App Store仍可下载，该游戏全球拥有7000万日活用户和3亿月活用户，2025年成为年度下载量冠军。开发商Hungry Studio通过每周50+次A/B测试优化游戏，强调用户获取（UA）策略是其成功关键，但承认当前UA竞争激烈且难以单独依赖。
The world’s biggest puzzle game Block Blast appears to have been pulled from Google’s Play Store. The Tetris-like puzzler is still live on the iOS App Store.
At the time of writing, the game does not appear in the Play Store’s chart listings, in
search
or on
Hungry Studio’s developer page
. We asked both Hungry Studio and Google for a comment on the matter a few hours ago, but neither has responded yet. We will update this story if they do.
In January, developer Hungry Studio said its puzzler had reached 70m daily active users and 300m monthly active users globally across over 200+ countries and regions.
Block Blast
topped 2025’s downloads charts
, according to Appmagic, and
came a close second to Roblox in 2024.
In 2023, its first year in the market, it was the
fifth biggest download of the year.
Hungry Studio VP Jason Wang told us in January 2025 that the developer had
effectively A/B tested its way to the top of the charts
, and that it is “obsessed” with the practice.
“Every week, we run more than 50 A/B tests across different versions of features, visuals, and gameplay mechanics,” he told us. “Most of these tests – about 97% – fail. But we see this as a strength, not a weakness.”
He also made it clear that alot of the game’s success is down to its UA strategy. “Honestly, we can openly admit that Block Blast’s growth has heavily relied on user acquisition,” he told us.
“It’s no secret that the user acquisition landscape is extremely competitive right now. And to be fair, developers can’t really expect to thrive just by leaning on UA strategies anymore.”
At the time of writing, the game does not appear in the Play Store’s chart listings, in
search
or on
Hungry Studio’s developer page
. We asked both Hungry Studio and Google for a comment on the matter a few hours ago, but neither has responded yet. We will update this story if they do.
In January, developer Hungry Studio said its puzzler had reached 70m daily active users and 300m monthly active users globally across over 200+ countries and regions.
Block Blast
topped 2025’s downloads charts
, according to Appmagic, and
came a close second to Roblox in 2024.
In 2023, its first year in the market, it was the
fifth biggest download of the year.
Hungry Studio VP Jason Wang told us in January 2025 that the developer had
effectively A/B tested its way to the top of the charts
, and that it is “obsessed” with the practice.
“Every week, we run more than 50 A/B tests across different versions of features, visuals, and gameplay mechanics,” he told us. “Most of these tests – about 97% – fail. But we see this as a strength, not a weakness.”
He also made it clear that alot of the game’s success is down to its UA strategy. “Honestly, we can openly admit that Block Blast’s growth has heavily relied on user acquisition,” he told us.
“It’s no secret that the user acquisition landscape is extremely competitive right now. And to be fair, developers can’t really expect to thrive just by leaning on UA strategies anymore.”