秋生的游戏情报雷达
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Why Halloween in User Acquisition peaked already in September — GameAnalytics
📰 GameAnalytics
👤 —
🕒 2026-10-26 17:54:25
AI 摘要 · 其他
今年移动游戏万圣节广告投放比两年前提前三个月，当前表现最佳的广告创意并非全新，多在已有玩法基础上添加一行万圣节文案。广告投放时间提前，但核心玩法未变，仅通过节日文案进行包装。
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Halloween ad volume in mobile games started three times earlier this year than it did two years ago, and the top-performing creatives aren’t new. For the ads at the top of the chart right now, Halloween is often one line of copy over gameplay that was already working. Here’s what the three-year trend looks like, why it’s happening, and what it means for your UA planning.