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"Players want to engage with brands, not just consume them" – Mattel on its new Game Studios arm, why it's releasing on Roblox, and what it learnt from NetEase

📰 Alex Forbes-Calvin 👤 Alex Forbes-Calvin 🕒 2026-10-20 20:30:00
AI 摘要 · 其他
美泰于8月宣布成立Mattel Game Studios,该全球性开发组织专注于基于自有IP制作游戏
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In August,
Mattel announced it was forming Mattel Game Studios
, a new global development organisation with a focus on making games based on its own IP.
Read more

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