秋生的游戏情报雷达
🌐 公网静态版：本页由本机 GameBrief 生成并发布到 Cloudflare Pages。分析、抓取、LLM 推理仍在本机完成；收藏/更新等写操作请回本机服务。
AdSurge is the new ad network built by Miniclip with help from Tencent AI and Easybrain data
📰 Vikki Blake
👤 Vikki Blake
🕒 2026-10-14 02:24:05
AI 摘要 · 其他
腾讯旗下Miniclip推出AdSurge广告平台，该平台覆盖用户获取与广告变现，初期专注依赖应用内广告盈利的游戏，已实现Miniclip自身组合中低个位数的广告变现份额及两位数利润率AdSurge基于腾讯广告生态技术与Easybrain数据构建，独立运营且严格隔离合作伙伴数据，采用自主研发算法，计划后续扩展至IAP及混合变现模式游戏
平台以ROAS、净广告收益、玩家体验及SDK性能为衡量标准，宣称优先保障合作伙伴收益而非单纯追求网络收益最大化
Tencent-owned Miniclip has launched AdSurge, a new mobile advertising platform.
The network covers both user acquisition and ad monetisation, and will initially focus on games that make most of their money from in-app advertising.
Miniclip said work on AdSurge began three years ago, and that
acquisitions like Easybrain
gave it the scale and range of games needed to commercialise the platform. The company said it drew on technical insights and AI expertise from Tencent’s advertising ecosystem, but built AdSurge’s algorithms from scratch around its own global traffic.
AdSurge operates as an independent, standalone company, and Miniclip said partner data is managed in strict isolation. AdSurge boss Paul Bugryniec said publishers are facing squeezed margins from platform fees, engine costs and rising ad network margins, and that AdSurge “was born out of the desire to reclaim some of that value.”
The company said AdSurge has captured a low single-digit share of wallet on ad monetisation across Miniclip’s own portfolio, while delivering a double-digit margin for Miniclip.
Bugryniec added: “Unlike other ad networks that prioritise network yield, AdSurge is focused on delivering results for our partners.”
Miniclip said it measures performance by ROAS, net ad monetisation yield, player experience and SDK technical performance. The firm said the next phase will extend AdSurge to games monetised through IAPs and hybrid models.
The network covers both user acquisition and ad monetisation, and will initially focus on games that make most of their money from in-app advertising.
Miniclip said work on AdSurge began three years ago, and that
acquisitions like Easybrain
gave it the scale and range of games needed to commercialise the platform. The company said it drew on technical insights and AI expertise from Tencent’s advertising ecosystem, but built AdSurge’s algorithms from scratch around its own global traffic.
AdSurge operates as an independent, standalone company, and Miniclip said partner data is managed in strict isolation. AdSurge boss Paul Bugryniec said publishers are facing squeezed margins from platform fees, engine costs and rising ad network margins, and that AdSurge “was born out of the desire to reclaim some of that value.”
The company said AdSurge has captured a low single-digit share of wallet on ad monetisation across Miniclip’s own portfolio, while delivering a double-digit margin for Miniclip.
Bugryniec added: “Unlike other ad networks that prioritise network yield, AdSurge is focused on delivering results for our partners.”
Miniclip said it measures performance by ROAS, net ad monetisation yield, player experience and SDK technical performance. The firm said the next phase will extend AdSurge to games monetised through IAPs and hybrid models.