秋生的游戏情报雷达
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Data digest: Monopoly Go tops ad spend chart, Türkiye market stats, investments and more
📰 Vikki Blake
👤 Vikki Blake
🕒 2026-10-07 18:30:47
AI 摘要 · 其他
Monopoly Go在8月成为美国移动游戏广告支出最高的游戏，广告支出达93.8万美元，IAP收入达9380万美元，为当月最高。Royal Match和Royal Kingdom合计收入超52亿美元，土耳其开发者2025年全球收入达27.6亿美元，较2020年增长450%。Sensor Tower数据显示，Monopoly Go、Gossip Harbor和Royal Match等游戏在广告支出和收入上表现突出，但部分游戏如Pokémon Go下载量下降48%。土耳其市场中，Midcore游戏占比12%但贡献51%的会话时长，Hypercasual游戏占53%安装量但仅18%会话时长。
高广告支出游戏（如Monopoly Go）通常伴随高IAP收入，土耳其市场增长显示新兴市场潜力，但需关注用户留存率（如土耳其日30留存率仅1%）。Appfigures数据显示《王者荣耀》8月收入达1.08亿美元，Gossip Harbor单月收入达1.05亿美元。
Every Wednesday we break down the latest data, research and financial results into digestible chunks.
Read on for the numbers you need to know about without the fluff.
This column is sponsored by
Xsolla
, which can help you to quickly launch your branded web shop to boost revenue and expedite your marketing ROI.
Get started here
.
Monopoly Go leads US ad spend and revenue chart
Monopoly Go was the biggest advertiser among US mobile games in August, according to
Sensor Tower
estimates. Its $93.8m in US IAP revenue was also the highest of the 10.
Royal Match ranked seventh on ad spend but second on revenue with $64.8m, and was the only game in the top 10 with double digit download growth, up 13% month on month. Candy Crush Saga, a match 3 game, completed the top three for revenue with $53.0m.
Gossip Harbor and Kingshot ranked second and third on ad spend, but both lost more than 20% of their US downloads. Revenue was steadier, with four of the 10 growing, led by Tasty Travels at 7.2%. Pokémon Go saw the steepest drop, down 48% to $30.9m from a much stronger July.
Vita Mahjong was the outlier: tenth on ad spend and last on IAP revenue with $121k, but top for downloads with 1.40m. AppLovin was the top US network by impression share for Gossip Harbor, Royal Kingdom and Royal Match.
Turkish mobile devs earned $2.76bn in 2025 – up 450% since 2020
Mobile games made by Turkish developers brought in $2.76bn worldwide in 2025, up from $504m in 2020, according to a new report from
Adjust
.
That lifts Turkish studios’ share of the global mobile games market from 1% to 5%, while domestic player spending reached $347m.
Dream Games generated $1.7bn in 2025, and Royal Match and Royal Kingdom have earned more than $5.2bn combined since launch, says Adjust.
In the first half of 2026, mobile game sessions in Türkiye grew 6% year on year, with day 1 retention at 20%, day 7 at 6% and day 30 at 1%. Midcore games made up just 12% of installs but 51% of sessions, while hypercasual accounted for 53% of installs and 18% of sessions.
August’s top performers, according to Appfigures
Honor of Kings has been top of
Appfigures’
top grossing charts for a while now. The data firm estimates that Tencent’s MOBA earned $108m after store fees in August.
Gossip Harbor took second place with $105m, the most the game has earned in a single month. Whiteout Survival ($104m), Royal Match ($95m) and PUBG Mobile ($88m) completed the top five, while Candy Crush Saga ($85m) and Monopoly Go ($78m) followed. The top 10 combined earned an estimated $861m.
On downloads, Roblox held the top spot in the combined iOS and Android charts with an estimated 20m installs, ahead of Subway Surfers on 18m.
Grand Games’ Block Out (9m installs) led the iOS top download charts in August, with Smash Fest (6m) second and Bus Traffic Fever third (6m). On Android, Roblox (15m), Subway Surfers (14m) and Block Blast (11m) led the way.
Food Hunt: Pixel Puzzle hits $9.7m
Funfinity’s hybridcasual sort puzzle game Food Hunt: Pixel Puzzle has earned an estimated $9.7m in lifetime revenue, according to
AppMagic.
It made $1m in IAP revenue last week, compared to $1.9m for rival
Colony Flow
, which added its own ants-themed twist to the Pixel Flow mechanic.
Food Hunt overtook Colony Flow on weekly installs, with 1.67m against 1.4m. It launched almost a month earlier and introduced the ant concept first, but grew more slowly.
AppMagic suggests marketing may have played a role: Colony Flow’s top ad creatives generated more than 4x the impressions of Food Hunt.
Skillz’ owner Firy sells $55m stake in Photon maker Exit Games
Firy, the group that also owns Skillz, says it has sold its $55m stake in Photon maker Exit Games. Photon is the multiplayer tech behind games like Stumble Guys and Steam hit Peak.
Exit Games bought back the 10.5% stake from Firy on October 2, having taken investment from the Las Vegas-based group back in 2021.
Joygrid invests in Oddmar maker Mobge
Turkish early-stage VC firm Joygrid has announced an undisclosed investment in Oddmar maker Mobge, which apparently values the studio at $10m. The actual fee was not disclosed.
Mobge’s platformer Oddmar won an Apple Design Award in 2018.
Read on for the numbers you need to know about without the fluff.
This column is sponsored by
Xsolla
, which can help you to quickly launch your branded web shop to boost revenue and expedite your marketing ROI.
Get started here
.
Monopoly Go leads US ad spend and revenue chart
Monopoly Go was the biggest advertiser among US mobile games in August, according to
Sensor Tower
estimates. Its $93.8m in US IAP revenue was also the highest of the 10.
Royal Match ranked seventh on ad spend but second on revenue with $64.8m, and was the only game in the top 10 with double digit download growth, up 13% month on month. Candy Crush Saga, a match 3 game, completed the top three for revenue with $53.0m.
Gossip Harbor and Kingshot ranked second and third on ad spend, but both lost more than 20% of their US downloads. Revenue was steadier, with four of the 10 growing, led by Tasty Travels at 7.2%. Pokémon Go saw the steepest drop, down 48% to $30.9m from a much stronger July.
Vita Mahjong was the outlier: tenth on ad spend and last on IAP revenue with $121k, but top for downloads with 1.40m. AppLovin was the top US network by impression share for Gossip Harbor, Royal Kingdom and Royal Match.
Turkish mobile devs earned $2.76bn in 2025 – up 450% since 2020
Mobile games made by Turkish developers brought in $2.76bn worldwide in 2025, up from $504m in 2020, according to a new report from
Adjust
.
That lifts Turkish studios’ share of the global mobile games market from 1% to 5%, while domestic player spending reached $347m.
Dream Games generated $1.7bn in 2025, and Royal Match and Royal Kingdom have earned more than $5.2bn combined since launch, says Adjust.
In the first half of 2026, mobile game sessions in Türkiye grew 6% year on year, with day 1 retention at 20%, day 7 at 6% and day 30 at 1%. Midcore games made up just 12% of installs but 51% of sessions, while hypercasual accounted for 53% of installs and 18% of sessions.
August’s top performers, according to Appfigures
Honor of Kings has been top of
Appfigures’
top grossing charts for a while now. The data firm estimates that Tencent’s MOBA earned $108m after store fees in August.
Gossip Harbor took second place with $105m, the most the game has earned in a single month. Whiteout Survival ($104m), Royal Match ($95m) and PUBG Mobile ($88m) completed the top five, while Candy Crush Saga ($85m) and Monopoly Go ($78m) followed. The top 10 combined earned an estimated $861m.
On downloads, Roblox held the top spot in the combined iOS and Android charts with an estimated 20m installs, ahead of Subway Surfers on 18m.
Grand Games’ Block Out (9m installs) led the iOS top download charts in August, with Smash Fest (6m) second and Bus Traffic Fever third (6m). On Android, Roblox (15m), Subway Surfers (14m) and Block Blast (11m) led the way.
Food Hunt: Pixel Puzzle hits $9.7m
Funfinity’s hybridcasual sort puzzle game Food Hunt: Pixel Puzzle has earned an estimated $9.7m in lifetime revenue, according to
AppMagic.
It made $1m in IAP revenue last week, compared to $1.9m for rival
Colony Flow
, which added its own ants-themed twist to the Pixel Flow mechanic.
Food Hunt overtook Colony Flow on weekly installs, with 1.67m against 1.4m. It launched almost a month earlier and introduced the ant concept first, but grew more slowly.
AppMagic suggests marketing may have played a role: Colony Flow’s top ad creatives generated more than 4x the impressions of Food Hunt.
Skillz’ owner Firy sells $55m stake in Photon maker Exit Games
Firy, the group that also owns Skillz, says it has sold its $55m stake in Photon maker Exit Games. Photon is the multiplayer tech behind games like Stumble Guys and Steam hit Peak.
Exit Games bought back the 10.5% stake from Firy on October 2, having taken investment from the Las Vegas-based group back in 2021.
Joygrid invests in Oddmar maker Mobge
Turkish early-stage VC firm Joygrid has announced an undisclosed investment in Oddmar maker Mobge, which apparently values the studio at $10m. The actual fee was not disclosed.
Mobge’s platformer Oddmar won an Apple Design Award in 2018.